Додаткова інформація
Особисті якості, хобі, захоплення, навички: marketing, reserch, content, analysis, manager, strategy, event, specialist, internet marketing
digital marketing, HR, SEO, PPC, SMM, ORM, SEM, advertising, communication, Google AdWords, Google Analytics, outdoor, PR, event, Yandex Direct, , e-mail marketing, product marketing, skills, start-up business development.
Online marketer
с 12.2015 по 02.2016 (2 месяца)
Freelance, Киев (IT education)
- development and realization online-marketing strategy (start-up);
- development of investment accounting system by Google Analytics (e-commerce).
Marketer (project work)
с 09.2015 по 12.2015 (3 месяца)
Syworksgroup (start-up), Днепропетровск (IT)
- marketing research;
- inbound marketing strategy (start-up);
- facebook marketing, SMM;
- copywriting.
Advertising and marketing specialist
с 09.2013 по 08.2015 (1 год 11 месяцев)
Computer Academy STEP Dnepropetrovsk, Dnipropetrovsk (IT-education)
Implementation of the plan sets new students of the Dnipropetrovsk branch, management of advertising campaigns.
1. Development and realization marketing strategy: media planning, strategy, ROI (quarter, year), marketing product portfolio.
2. Keeping and using the advertising budget with maximum effectiveness analysis sources (TV, radio, ATL, BTL, digital).
3. Advertising management (ATL, BTL): coordination and control commands (PPC, SEO, designer, copywriter, SMM, information manager) contractors
4. Content Management: wordpress, SMM, email, SMO, media relations, SMM (VK, FB, TW), content creation.
5. Coordination of Online-Marketing: adwords, analytics, direct metric, SEM.
6. Fundraising, sponsorship: the search for partners.
7. Event: organization, implementation and analysis of the effectiveness of promotional activities.
8. Internal marketing.
Participation in the organization of the International Championship of computer talents "Golden Byte" - fundraising, conducting work with the media, the survey reports, information support, distribution of press releases and post.
Participation in the development of national advertising campaigns (concept, strategy), participation in the development of sites.
Recommendation:
Helen Penzikova
Deputy Director of Human Resources, Computer Academy STEP Dnipropetrovsk.
https://www.linkedin.com/pub/helen-penzikova/46/a11/27a,
skype: elena_penzikova
Advertising and marketing specialist, the head of production group
с 11.2006 по 09.2013 (6 лет 10 месяцев)
Local TV station, Dnipropetrovsk, Novomoskovsk (Telecommunications)
1. Marketing analysis, pricing
2. Advertising management (ATL, BTL), efficiency analysis, media planning
3. Development of the concept of TV channel
4. Chef revision of television programs, including technical part
6. PR (strategy, communication, analysis)
7. Event Management (concerts, flash mobs, shooting)
8. Leading television, correspondent
9. HR, recruiting
10. Art- director (identity, promotional)
11. Content Management, SMO, SMM (VK, FB, G +, YouTube)National Mining University Marketing, Dnipropetrovsk
Высшее, с 09.2009 по 06.2011 (1 год 9 месяцев)
An in-depth study of the theory of marketing strategy and communications processes.
State Academy of Finance Finance, Dnipropetrovsk
Высшее, с 09.2002 по 06.2007 (4 года 9 месяцев)
The study of economic processes, financial markets, banking, insurance, marketing, business development and HR.Computer Academy STEP (course internet marketing) (2015, 6 months)
British Council Ukraine (Pre-Intermediate English) (2013, 3 months)