Interactive Services Product Manager
01.2018 − 01.2018
- Managing the company’s interactive products and services
- Initiating new products launches on the market and full management during the whole lifecycle
- Developing and implementing product strategies
- Managing the complete lifecycle of the product: from concept to commercial launch, and supporting during its presence on market
- Calculating business cases for purchasing new content, new services launches; managing its marginality
- Analyzing products and market performance, opportunities and issues
- Identifying opportunities for cost reduction and revenue growth
- Cross-functional cooperation with Marketing, Sales, Customer Care, Finance and Technical departments
Achievements:
- Launch of the company’s proprietary OTT platform “Interactive TV 2.0”
- Launch of the company’s own mobile app “Volia TV” (generated additional 15% of OTT subscribers)
- Tripled the number of OTT subscribers in a 1-year period
- Decreased annualized churn rate by over 25% in a 1-year period
- Increased ARPU by 20% in a 1-year period
VAS Product Manager
08.2015 − 12.2016 (1 рік 4 місяці)
- Managing the company’s VAS products (additional TV packages, antiviruses, VOD and other services)
- Analyzing research findings to develop insights and strategic recommendations
- Monitoring competitors’ products and offers
- Analyzing sales results, monitoring changes and implementing suggestions and improvements for products development
- Launched and managed the TV Metrics dashboard project
Associate Product Manager
Mobile Customer Connect (Canada)
05.2014 − 03.2015 (11 місяців)
- Identifying potential clients through Market research
- Communicating with clients both prior and throughout the order process
- Assisting with the copy writing of marketing materials
- Utilizing social networking opportunities to facilitate sales and increase brand awareness
- Supporting Product Manager with regards to product development and client support
- Supporting Sales Manager on active leads
- Coordinating ad hoc projects
- Monitoring market trends
- Assisting in developing brand strategies and preparing marketing materials
- Evaluating the performance of executed marketing initiatives and advertising campaigns to ascertain their effectiveness in meeting objectives
- Coordinating objectives with marketing, creative, and advertising departments
Marketing Intern
09.2013 − 12.2013 (3 місяці)
- Updating and organizing current marketing materials
- Updating web marketing tools – Google+, LinkedIn
- Developed a marketing plan to Increase the company's awareness and performance
- Participated in developing an implementation plan of the marketing report recommendations