Digital Marketing Manager

Опис вакансії

airG is a pioneer in the mobile software industry having released its first mobile application in 2000. Since then the company's products and services have been used by over 100 million consumers globally, generating more than $1 billion in revenues. Our products inform, entertain and connect.

Though we have grown to be a multi-national corporation with a strong balance sheet – we remain true to our formative entrepreneurial roots. Our commercial success comes through financing our teams to take big risks – and challenging them to work in small autonomous groups to solve complex problems. Each product team is supported by seasoned sales, creative, legal, and business development teams maximizing the probability of commercial success. At airG, we are not afraid of building products that may fail – we're more afraid of missing opportunities by not trying.

We are in search of a talented and motivated Digital Marketing Manager for the CIS region to join our team. This role will be based in Ukraine.

For this role you will:

• Manage and define all aspects of multiple customer acquisition campaigns and strategy simultaneously, across all channels
• Create and execute all campaign driven by daily analytics and reporting geared at maximizing optimization of budgets
• Monitor, optimize and report performance of user acquisition campaigns as required on a daily, weekly and/or monthly basis
• Measure, evaluate, and adjust campaign strategies to optimize performance considering all key data variables (i.e. constantly dive into the data to identify opportunities to increase volume and ROI)
• Identify, develop, track and report on key ROI metrics to drive performance optimization decisions
• Identify and implement new marketing partners, collaborate with various marketing channels and external partners to develop a comprehensive set of initiatives to drive customer acquisition
• Analyze product by source & subsequent conversion patterns to ensure optimal targeting of products
• Collaborate with product teams to maximize product opportunities, analyze industry trends and competitors’ strategies to ensure competitive advantage

Key Talents:

• Minimum of 5 years progressive growth in performance marketing (i.e. SEM, Social, Mobile and/or DSP/RTB), managing significant campaign budgets
• Require a strong analytical and performance marketing background coupled with a creative and innovative approach to tackling business and marketing challenges
• Strong Experience with analytic and campaign management tools
• Strong qualitative orientation – you’re a data junkie and love exploring data to build insights
• Knowledge of behavioral targeting and re-marketing technologies
• Deep understanding of online media marketing metrics/terminology/analytics
• Analytical and creative thinking with the ability to translate strategy into tactics, and ideas into action

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