Digital marketing manager

Опис вакансії

==== About Company

- A US based construction company with a combined revenue of ~23 million USD.

- Current volume at 40-50 multi-unit building projects per year

- 50+ staff members and roughly around 30 contractors

Currently looking for a digital marketing manager to build out an internal marketing department from scratch.

==== Description

Digital marketing manager is responsible for our acquisition strategy using organic and paid media channels. The ideal candidate is a master tactician and critical thinker, with highly developed strategic and creative skills; is excited to design, execute, and optimize marketing programs that drive consistent growth. Reporting directly to the CEO.

==== Key Responsibilities

- Build out a marketing department for the company from scratch.

- Collaborate with digital marketing agencies to deliver B2B/B2C programs by leveraging search, social, email.

- Conduct competitive intelligence and market research, identify opportunities.

- Develop KPI + reporting framework

- Identify and recruit new team members

- Manage day to day operations of running marketing efforts

- Oversee content development, editing, and proofing for all campaign activities.

- Brainstorm new growth strategies

==== Requirements

- 5+ years’ experience as a digital campaign manager. Direct experience in leading digital marketing campaigns from concept to execution

- Strong understanding of digital marketing strategies and techniques, across various channels, including: search, social, email, display, paid

- Strong grasp of current online marketing tools and strategies

- HR experience is an asset: recruiting, interviewing, building out team members

- Analytical and data-driven

- Advanced Office / Google Suite skills

- Ability to learn new technologies with ease

- Ability to multitask and work on multiple projects.

- Excellent written and verbal communication skills and content creation experience

- Excellent English

- Programming knowledge / experience is a big asset