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SMM, Content Marketer

Заблокована

11 квітня 2023 Львів

Компанія: Insoftex (https://jobs.ua/company-insoftex-1605789) (Всі вакансії)

Рубрики:IT, WEB фахівці

Побажання до співробітника

Освіта:не має значення

Досвід роботи:обов'язковий

Опис вакансії

WHO WE NEED

Our company expands marketing activities and we invite a motivated and experienced Marketing Operation Manager to join our team.

In this role you will be responsible for overseeing and boosting all aspects of digital marketing operations.

You will be launching new demain generation campaigns, driving and improving their performance, and nurturing cold prospects to warm leads through various channels.

Primary responsibilities

Oversee marketing team activities. Drive performance metrics
Improve end-to-end omni-channel Demand Generation processes
Review details of ICPs. Polish client journey and sales proposals
Compose, test, and measure clear messages to different target audiences
Email marketing. Segment and nurture database. Create automated email workflows
Website management. SEO. Research and optimise keywords. Work with designers and content team to improve conversion of landing pages
Maintain data consistency and relevance, incl. CRM, for data-driven decision making
Analyse and optimise conversion rates of different tools and channels. Track KPIs, including MQLs, SQLs, conversion rate.
Analyse trends and optimise performance accordingly

Skills and experience we are looking for:

2+ years of experience in digital marketing for IT service company
Profound knowledge of various digital marketing tools and techniques incl. content marketing, SEO, LinkedIn, email marketing, demand generation, CRM, marketing automation
Enthusiastic to learn and pilot new marketing approaches
Good understanding of CRMs, sales funnels, and metrics
Excellent interpersonal and organisational skills
Ability to prioritise tasks and strong multitasking skills
Highly-developed attention to detail and strong analytical skills
Ability to work independently in a fast-paced environment
Excellent verbal and written communication skills, incl. English (B2+)

Additional skills that will be an advantage: