GTM leader, marketing specialist, product trainer

Working with FSM, increasing their loyalty to LG brand. • FSMs conventions conducting in Kiev, Kharkov, Dnepropetrovsk, Odessa, etc. • HE FSMs product training, on-spot trainings conduction. • Analyzing of monthly sales dynamic in key product groups (LCD) in KA chains. Forming proposals for ways of improvement. • Competitor activity analysis (co-promotions, incentive programs, POS materials) and new products analysis. • DCP organization ("Detractor changing program" - loyalty programs) for FSMs: mini-football championship, bowling, etc. • HE staff training programs developing. • Co-promotion control. Targets and objectives of the National trainer. • National Trainer is solely responsible for the knowledge of the product, as a regional trainer, and HE promoters. • National Trainer undertake the control knowledge of the regional trainer, check his work (the quality of the training), performance of tasks for a month. • National Trainer sets targets to regional trainer for the month / week. • National Trainer corrects the plans of the regional trainers and makes adjustments, if necessary. • National Trainer conducts convention on TV direction, educational trainings for regional promoters and trainers. • National trainer must know thoroughly LG product and competitors' products. Technical marketing support. • LG official responses of TV/AV product's comments on top Internet Shops • TV/AV product category manager's technical informational support • Proofreader request (Verification manual translation of TV/AV product's) • TV/AV newsletter preparation support • Smart TV support.