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==== About Company
- A US based construction company with a combined revenue of ~23 million USD.
- Current volume at 40-50 multi-unit building projects per year
- 50+ staff members and roughly around 30 contractors
Currently looking for a digital marketing manager to build out an internal marketing department from scratch.
Digital marketing manager is responsible for our acquisition strategy using organic and paid media channels. The ideal candidate is a master tactician and critical thinker, with highly developed strategic and creative skills; is excited to design, execute, and optimize marketing programs that drive consistent growth. Reporting directly to the CEO.
==== Key Responsibilities
- Build out a marketing department for the company from scratch.
- Collaborate with digital marketing agencies to deliver B2B/B2C programs by leveraging search, social, email.
- Conduct competitive intelligence and market research, identify opportunities.
- Develop KPI + reporting framework
- Identify and recruit new team members
- Manage day to day operations of running marketing efforts
- Oversee content development, editing, and proofing for all campaign activities.
- Brainstorm new growth strategies
- 5+ years’ experience as a digital campaign manager. Direct experience in leading digital marketing campaigns from concept to execution
- Strong understanding of digital marketing strategies and techniques, across various channels, including: search, social, email, display, paid
- Strong grasp of current online marketing tools and strategies
- HR experience is an asset: recruiting, interviewing, building out team members
- Analytical and data-driven
- Advanced Office / Google Suite skills
- Ability to learn new technologies with ease
- Ability to multitask and work on multiple projects.
- Excellent written and verbal communication skills and content creation experience
- Excellent English
- Programming knowledge / experience is a big asset
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