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Digital Marketer
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Пожелания к сотруднику
Описание вакансии
Responsibilities:
Development and implementation of marketing strategy
Developing and launching advertising campaigns: targeting, influence campaigns, UGC, etc., including selecting appropriate target audiences, setting budgets, monitoring campaign performance and making adjustments when necessary.
Shaping marketing objectives, keeping in mind the goals, and developing a project plan
Analyzing data and metrics to determine the effectiveness of marketing campaigns and optimize them.
Collaborating with the product team to identify and implement new features to improve user experience.
Managing the user community on social platforms, including interacting, moderating and responding to feedback.
Requirements:
+3 years experience in digital marketing
Understanding of content monetisation mechanisms on social platforms and experience with analytics in this area.
Understanding of the market and edtech trends is a great advantage
Experience in using promotion and analytics tools for digital campaigns (Facebook Insights, Instagram Insights), ad campaign management tools (Facebook Ads Manager, Google Ads), and web traffic analytics tools (Google Analytics).
Experience in developing a marketing strategy from scratch
Experience in planning, launching and controlling advertising campaigns from scratch.
Understanding of social platform algorithms and ability to adapt marketing strategies to changes in these algorithms for optimal audience reach.
Подписаться на расcылку новых вакансий: "Digital Marketer в Киеве"
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