Marketing analyst, SEO specialist
Omg.bet project (BetInvest) (Bookmaker), Киев
02.2019 − 04.2020 (1 год 2 месяца)
Main responsibilities:
- Tracking, managing and analyzing data through Google Analytics.
- Involvement in strategic project course management and determining the most effective marketing channels and traffic sources.
- Creation of SEO optimized content for the whole website, link building.
- Improving website SERP with Search Console and AhRefs.
- Creation of advertising/entertainment video content for project YouTube channel and sponsored events.
- Updating of the monthly content plan and deciding project involvement in main industry events.
- Brainstorming promotion ideas and other ways to improve on-site conversions.
Senior Marketing Specialist
Motortion Studios (Stock video production), Киев
09.2017 − 05.2018 (7 месяцев)
Main responsibilities:
- Brainstorms for new video ideas.
- Video promotion (naming, uploading, monitoring).
- Competitor analysis.
- Company process optimization, improvement.
- Search and expansion of company sales platforms.
- Management of big data masses in Excel.
- Managing a team of freelancers.
Relationship manager
United Thinkers (Payment gateway developers), Киев
09.2016 − 08.2017 (11 месяцев)
Main responsibilities:
- Client inquiry analysis, monitoring of present issues, correspondence.
- Web conferences for troubleshooting purposes together with US partners.
- SEO analysis (keywords/backlinks/search rankings).
- Google Analytics, Google Search Console monitoring/configuring, data analysis, conversion monitoring.
- Analytics of traffic sources/page conversions and impact on profit.
Customer Support Representative >> Service Improvement manager >> Marketing Analyst
Laraun Ltd. (Content writing agency), Киев
03.2015 − 10.2016 (1 год 7 месяцев)
Main responsibilities:
- Client support, assistance on the first position.
- Management of other CSRs, improvement of their performance on the second position.
After moving to marketing department:
- Weekly email marketing campaign.
- Competitor analysis.
- Conversion improvement.
- Google Analytics, Search Console (traffic analysis, keyword analysis, conversions, goals, A/B campaigns, etc.).
- User experience analysis (heat maps, surveys).
- Creating and developing ways of profit maximization, feature implementation.
Customer Support Representative
Maverick (Content writing agency), Киев
07.2014 − 03.2015 (7 месяцев)
Main responsibilities:
- Ensuring customer satisfaction with company products.
- Effective email, chat, and phone client support.
- Problem-solving, addressing requests of customers.
- Interviewing new content writers, testing their skills and language control.
- Different types of content formatting for the company blog and customer needs.