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Резюме Chief marketing manager
Hrechana Kateryna

Chief marketing manager

Заблокировано
 29 октября  Город: Киев
Возраст:28 лет
Режим работы:полный рабочий день, свободный график работы, удаленная работа
Рубрики: Реклама, маркетинг, PR; Руководство; Сельское хозяйство, агробизнес
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Опыт работы

Chief Marketing Manager
LNZ Group (Agro, fmcg ), Киев
09.2020 − 11.2024 (4 года 2 месяца)

Brands:

1. FMCG (Zhaivir, Zolotysti, Khrustata Potata brands)

2. Agro (LNZ group, Universeed, Defenda brands)

3. Frozen berries (Tevitta brand)

Creation marketing strategies

4P

business & marketing analytics

trade marketing;

digital marketing

offline marketing

launch of 2 brands

relaunch of 2 brands

manage marketing department

Senior Strategist
Kameneva agency (Marketing consult), Киев
01.2020 − По настоящее время (4 года 10 месяцев)

business & marketing analytics

trade marketing;

digital marketing

offline marketing

manage communications department

Communications manager
LNZ Group (Agro +), Киев
11.2019 − 09.2020 (10 месяцев)

FMCG (Fc LNZ)

2. Agro (LNZ group, Universeed, Defenda brands)

Media strategy elaborating for all brands it include: Managment with advertising

campaigns' budget and ensure the budget is leveraged effectively to get market

objectives

Attracting contractors for carrying out ad campaigns including film directors & ad

agencies, analyse the effectivity of ad campaigns

Building relationships regarding to the product with sales chains and planning

events to increase brand awareness

Adoption of brand booking, POS materials and another thing for market's trends

Management with & analyse of Brand KPIs (Brand Health, Brand Awareness)

launch of 1 brands

Marketing budget

Marketing Speciali
LNZ group (Agro), Киев
07.2018 − 11.2019 (1 год 4 месяца)

Brands:

Agro (LNZ group, Universeed, Defenda brands)

Company brand strategy realization to Ukrainian market

Elaborating the concepts of ad videos and coordinating of contractors’ job to getting

market objectives

Analyzing competitors' marketing activity and far the preparation of

recommendations to Marketing Department regarding to company's marketing

activities improvement

Selection contractors and ordering POS materials and video content, controlling its

work

Marketing Intern
Syngenta (Agro), Киев
04.2017 − 06.2018 (1 год 2 месяца)
Marketing Assistant
SVKA AGRO LLC (Agro), Киев
12.2015 − 08.2016 (8 месяцев)

Образование

National University of Life and Environmental Sciences of Ukraine (Киев)
Marketing specialty, faculty of agricultural management,
полное высшее, 09.2013 − 12.2018 (5 лет 2 месяца)

Знание языков:

Английский - Средний
Дополнительно: B1-B2

Дополнительная информация

Знание компьютера, программ: Fluency in PC: standard MS Office package + additional programs, video editors (Sony Vegas, Adobe Premier), graphic editors (Adobe Photoshop)
Личные качества, хобби, увлечения, навыки: Category B driver's license. 9 years of experience

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