Business development director

Key responsibilities: -

A. Identify opportunities to reach new market segments and expand business

Jan'11 - Oct'16

- Whist Airtel has continued with the legacy of your VAS products. Digital products strategy worked and proposed D2C model to tap the data usage segment.

- The D2C model was introduced to key partners to evaluate growth. It had a given immense growth and after a certain level, this model had contributed 50% of your revenue.

1. Coordinate sales and marketing efforts to boost revenue and brand awareness
   • - Communication to circle teams on change in D2C and VAS policies. Joint discussion and feedback session to understand relevant circles market insights.
   • - Convincing presentation for promotional bandwidth and budget allocation.
   • - Set up a reporting process to monitor business performance.
2. Strategic initiatives
   • - Assisted top management in determining your VAS & D2C growth plans and policies so that all the problems of the planning process may be removed and sound plans and policies may be formulated.
   • - Participated in CEO presentation and media planning for single destination platform launch (56789) across all IVR, SMS, WAP and USSD channels.
   • - Worked with CEO, CMO for a Joint Ventured Project (IKSL). Business contact for Airtel related platform requirements, growth plans, circle spocs management and platform partner management.
3. Evaluate the Product and new product launches
   • - Single handily managed 50+ partners. Responsible for national and circle level product launches.
   • - Evaluated differentiated products and brought them to the D2C model. Formulated smooth on-boarding and timely payment processes.
4. Partner management
   • - Forecasting revenue, product planning and price fixation with partners.
   • - Prepared a roadmap of advertising / promotion and specify the channels of distribution.
   • - Worked on consumer grievances and introduces strict R&P policy for partners.
5. Launch of specific projects - SmartAPI and Single destination platform
   • - Business contact for SmartAPI launch (an online portal for on-board new partners). Made sure their issues are timely addressed and always motivated towards the platform.
   • - Core team member of one of the largest launches (ie single destination VAS

Accolades:

product -56789) in Airtel from conceptualization to launch including TVC.

Onboarded 20 Content Partners [video, games and movies partner] per month through SmartAPI Digital Products - Gaming and Videos growth 75%
Revenue Growth 103%
Successfully National launch of PPU Contest

56789 progress - Call by 125%
Rural VAS revenue growth 49% within a year
Successfully revamped Nokia Life Tools - Revenue Growth by 36%
Successfully National launch of Rural portal
Marketing activities for various VAS services like Behtar Zindagi, Apana Chaupal
Increased listening base in IKSL , reduced cost in various forms
56789 progress in 3 months - Call by 24%, MoU by 15%, UU by 24% and Conversion by 47%

Key responsibilities: -

• - Maintained constant contact with key clients to develop service offerings and answer needs.
• - Coordinated with team and directors to facilitate customer projects
• - Kept projects on budget and moving efficiently through objectives
• - Developed all documentation, schedules and instructions for the team.
• - Inspected and signed off on all concepts, proofs, and final products.
• - Help them to win CWG mobile rights.
• - Framed strategy for mobile department, worked directly with the CEO and CTO.
• - As a mobile architect, innovation around the mobile blog, mobile advertising, CRBT

conglomerate

Accolades:

and mobile commerce.

Tata Docomo Account management – Wap, IVR and SMS
Demo presentation to BCCL on mobile-blog.
Successful pilot launch of Affle-SMS2.0 content selling and advertising service. Conceptualised Mobile Commerce product & subsequently launched.

Key responsibilities: -

• - Led and managed project team and coordinated with Turkey teams.
• - Determined the methodology used on the project.
• - Provided regular updates to upper management and client (BSNL).
• - Performed presales activities including RFP (Request for Proposal), Solution Architecture and Assistance in Contract signing.
• - Developed a project plan along with a super contractor (Nokia systems).
• - Managed deliverables according to the plan.Bennett Coleman Limited

Accolades:

Appointed as a project lead for BSNL –North LBA implementation.
Owned LBA portability POC on IBM servers.
Successful live demo conducted for BSNL-North on Location-Based Applications, RTMS (Resource Tracking Management System) & PFS (People Finder Service).
Nominated for your VAS implementation implementation for Turk Cell, Turkey.

Key responsibilities: -

• - Application development and IT support for all Value Added Services, both internal and external customers.
• - Suggested new products development based on latest technologies which could increase ARPU from VAS services.
• - Worked with Marketing & evaluate new VAS applications for ARPU and Branding.
• - Evaluated all vendor solutions on the Hutch network and subsequent approval for subscriber usability of VAS.
• - Managed enhancements of all VAS based IT hardware and software components.
• - Vendor evaluation for all VAS based services and subsequent sign-off.

Accolades:

Rewarded for MPIN application development before timelines.
Rewarded for migration of services i.e. prepaid application and SMS services.

Part of the technical team for SMS & IVR (speech Recognition) based Value Added Services (VAS). This service is offered to various Mobile Operators in India and Abroad. Have a fair understanding of the technology involved in VAS content and SMS (Push/Pull) service delivery mechanism on GSM platform.

Accolades:

SMS based content delivery services launched.
Responsible for Times Internet Limited Voice-based IVR services development and deployment [128888]. Launched pan India IVR services for Times Internet Limited.