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Social Media Manager
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Опис вакансії
Job Description
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation
Content management (including website)
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
Reputation management
Duties
- 1. Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Develop and expand community and/or influencer outreach efforts.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
- 2. Demonstrate ability to map out a comprehensive marketing plan and marketing strategies, and prove them by testing.
- 3. Monitor trends in social media tools, applications, channels, design and strategy.
- 4. Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- 5. Analyze campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- 6. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Skills
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed.
- Strong analytical skills
- Demonstrates creativity and immersion in social media.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side.
- Be good in social media platforms - Facebook, Twitter, Instagram, YouTube, Pinterest etc.
- Enjoys a working knowledge of the blogging system relevant to the company’s field.
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Possesses functional knowledge and/or personal experience with WordPress CMS.
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