Опис вакансії
This is a position requiring a mix of strong economy and marketing knowledge with passion for analytical game design and the emerging free-to-play business model.
Your day to day duties include:
- Defining the virtual products and their statistics with the development team
- Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers.
- Balancing the needs for those virtual products, their relation, life cycle, and their streams of availability.
- Regularly provide user feedback and stat/price point tuning to development team based on play-testing, both during game development and post-release.
- Analyze the evolution of the metrics you defined to spot both monetization bottlenecks and facilitators
Skills:
- Strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game.
- Strong econometrics skills.
- Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design.
- Strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance.
- Understanding of client/server architecture and data collecting pipeline and mining
Requirements:
- Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction.
- Fluent written and spoken English, concise writing skills.
- Mastery of Excel.
- Advanced understanding of SQL.
- Deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones.
- Passion for games on all existing formats.