Marketing assistant

Опис вакансії

SEMPICO SOLUTIONS LTD is a telecom company that develops its own CPaaS / SMS platform Gatum and provides services for businesses worldwide.
We work in the B2B segment (CPaaS, SMS, SMPP, telecom) and are looking for a Marketing Assistant who will become the “operational engine” of marketing and the right hand of the CMO.

Personal qualities

Systematic and organized: able to keep many parallel tasks in mind and in a task tracker.

Initiative: you suggest improvements, not just “shoot down” tasks.

Flexibility and an adequate attitude to feedback

ResponsibilitiesWebsites, SEO, CRO

Administration of the websites (sempico.solutions, gatum.io) via CMS: creating pages, updating blocks, publishing content.
Support of multilingual content (EN/UA/RU/ES): publishing translations, checking consistency.
On-page SEO: title, description, H1/H2, internal links, alt texts.
Implementing technical SEO changes according to requirements (speed, redirects, tags).
Setting up and maintaining goals/events in Google Analytics / Tag Manager.
Assistance in launching A/B tests (creating page variations, collecting results).

Content and SMM (focus — LinkedIn)

Participation in preparing the content plan for the blog and LinkedIn.
Writing / editing blog articles (how-to, reviews, SEO articles based on briefs/structures).
Collecting information and preparing customer cases (structure, numbers, quotes).
Maintaining the media kit, brand guide, and presentations (updating texts, screenshots).
Preparing a content plan for the company page on LinkedIn.
Writing and publishing posts on LinkedIn, basic moderation of comments, tracking metrics (views, CTR).
Preparing briefs for designers (creatives for articles, social media, PPC).

PPC and tracking

Operational management of Google Ads: campaign and ad group structure, regular check of budgets, bids, search terms, negative keywords.
Launching and basic optimization of LinkedIn Ads (campaigns, audiences, creatives).
Standardization and maintenance of UTM tagging for all paid campaigns.
Preparing short PPC reports (spend, clicks, conversions, CPL).

Email marketing and automation (if needed)

Building and launching email campaigns (product news, onboarding, promo) in the chosen platform.
Maintaining contact databases: import, segmentation, cleaning inactive emails.
Setting up and maintaining automatic flows (welcome, post-demo, product updates) according to scenarios from the CMO.
Preparing reports on email campaigns (opens, clicks, unsubscribes, basic conclusions).

Product marketing support (Gatum) and sales materials

Updating descriptions of Gatum features on the website and in materials (according to requirements from the CMO / Product Owner).
Preparing feature releases: pages/blocks on the website, short texts for the blog/news, information for email.
Creating and updating sales decks, one-pagers, product presentations and FAQs.

Partnerships, conferences, contractors

Operational organization of participation in conferences (booking, materials, deadlines, merch).
Preparing materials for events (presentations, brochures, flyers, roll-ups — together with designers/contractors).
Assistance with follow-up after events (collecting leads, importing into CRM/spreadsheet, launching emails).
Operational support of co-marketing with partners (draft communications, collecting information, logos).
Communication with external contractors (design, PPC, SEO, copywriting, video): setting tasks, controlling deadlines, collecting feedback and revisions.

RequirementsMust-have

From 1 year of experience in digital / performance / product marketing or in a marketing assistant/specialist position.
Practical experience with:
Google Analytics (Universal or GA4) and Google Tag Manager;
Google Ads (search campaigns, basic optimization);
LinkedIn (company page; LinkedIn Ads will be a plus);
CMS (WordPress or similar).
Basic understanding of HTML markup — ability to fix text/block/link in the layout without breaking the page.
Confident use of PowerPoint or Google Slides (updating existing and creating new presentations).
Experience in writing texts: articles/blogs, LinkedIn posts, draft email copies.
Confident work with Google Sheets / Excel (formulas, filters, simple summaries).
English not lower than strong B1 — for working with interfaces, documentation and creating content.
Attention to detail, responsibility for your tasks, ability to work with deadlines.

Nice-to-have

Experience in B2B SaaS / telecom / CPaaS / IT products.
Participation in organizing conferences / events.

Basic understanding of SEO (keywords, basic link building).

Your salary will be determined based on the results of the interview.