Професійне резюме, в якому вказані: ел.пошта, телефон, зарплатня, досвід роботи, освіта та інша важлива інформаціяTech product marketing manager

SaaS IT Company operating in B2G | B2B | B2C segments. The product is

aimed at medical institutions and end users in the face of patients. At the

very first "brainstorm" the concept of a strategy for "expansion" to the

market was developed and approved by the top management.

At the moment, the stage of active implementation is. Formation of a

network of regional managers in 21 regions of Ukraine. In conditions of

war, personnel shortages, and all the ensuing circumstances. Sales

training and product presentation - by staff from scratch. There are simply

no relevant specialists on the market. Readiness stage 40%. Templated

approaches, the first sale by the end of the first month of B2B -

Enterprise.

In-depth market research was carried out for the technical solutions of

competitors. Disadvantages - decomposed into the backlog of the

development team. The list of tasks has been prioritized and divided

into sprints, there is an active elimination of inconsistencies with market

expectations. Readiness stage 60%.

SaaS - B2C | B2B, licensed trading platform - "Forex". Web interface and

desktop versions of terminals with a mobile application.

During the project, all the problems that arose on similar projects were

taken into account, and an optimal configuration was formed, which went

into release. The global goal of getting 10,000 "first" deposits from

customers was achieved, as well as the problems associated with this goal,

which have a direct impact on the future success of the product.

Built "affiliate - gen" traffic branch - 1000 leads per day, interaction with

CPA networks, individual affiliates. 

Created its own department of traffic - generation. Designed and

implemented e-mail & marketing architecture and triggers.

Processes for processing "leads" sales & accounting flow were set up. As

well as work with the existing customer base.

SEO - a grid of "satellites" got its start: the lure of which is education.

From the existing logic - AI is needed to assemble and package an

affiliate network in the field of lending. Scaled "worldwide".

Only AI and a number of internal solutions of the company, which later

formed the basis of the admin panel, were of our own development.

Trackers, analytics, third-party services - ready-made solutions. Due to the

extremely limited timeframe, they were launched in stages. First 2 client

parts and only then the internal admin panel.

Strategy: a classic set of marketing tools for a segmented audience. A

number of motivational programs.

The development department, and analytics, were staffed initially.

Started from scratch: sales, account managers, lead generation, spam.

Formed: sales and accounting department, support line. The main task

is to keep the EU market and scale to English-speaking countries, as

well as the CIS.

Optimized tracking - analytics, for public - channels. Implemented

marketing link "presence". Segmented audience. Debugged client - flow.

The project was frozen, at the height of the pandemic, COVID 19.

After half a year of work in the company, he was promoted to the

position of CBDO.

A team of specialists was formed and trained from scratch. There were

no relevant specialists on the market, so the team was formed taking into

account the internal ratios of qualities that candidates should have.

Independent testing and selection of employees were carried out in order

to form a team of future - highly qualified specialists.

The market has reformed, and the previous directions have ceased to

generate the required number of banknotes. I correctly identified the

vector of the company's development and, as it turned out later, the

market as a whole. That extremely favorably affected the key indicators

of the company.

The key result of the work was multiple increases in net profit and

turnover. Trends for the entire market were set for years to come,

predetermining its future development and the change of some paradigms

*(must have) as a threshold of "presence" for competitors.

A successor was prepared before the change of position. She successfully

continued her work in the development department and showed excellent

results.

Growth of the personal portfolio of clients by more than 20 times in

half a year. The chart looked "vertically" in a slice by "months". As a

result, top - 1 and I was promoted to the CBDO position.

An internal, very deep analytical tool helped. It was possible to watch

"everything" at the macro and micro levels. Conclusions were drawn and a

sales strategy was formed.

At that time I used "conditionally" cold calls. Because customers have

cooperated with our company in one way or another. Either earlier or at

the time of "contact". The level of confidence was above the conditional

"0" Conversion at a distance = 100%.